2Morrow’s Foods – Who will eat 3D printed meat? – Presented by Michael Lee, Meat & Livestock Australia (MLA)

2Morrow’s Foods – MLA’s insights2Innovation program seeks to find out who will eat 3D printed meat?  – Presented by Michael Lee, Meat & Livestock Australia (MLA) at the 3D Foodprinting Conference Asia-Pacific Edition, 2 May 2017, Monash University, Melbourne, Australia.

For the Australian red meat industry to remain globally competitive we have to embrace innovation and new technology to ensure we grow our markets and provide greater value for the industry. Understanding changing consumer behaviors and disruptive business model designs also help identify investable innovation opportunities to pursue. Following recent advances with 3DP food applications such as chocolate, pasta and vegetables, this technology platform represents an exciting opportunity for red meat. Namely, to identify who would desire these solutions which can add value to under-utilised cuts, trim and by-products by developing a “meat ink” and other solutions where different textures and nutrients are required but which whole muscle red meat can’t deliver. Continue reading “2Morrow’s Foods – Who will eat 3D printed meat? – Presented by Michael Lee, Meat & Livestock Australia (MLA)”